P’lovers the Environmental Store (Port Perry)

Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

Simply that..that’s ALL I gotta say. Reflect on that for a bit.

“Six Sins of Greenwashing” A Study of Environmental Marketing in North American Markets (TerraChoice Environmental Marketing, November 2007)

-Colleen

Editor’s Note: Definitely take a few moments to read the TerraChoice study - it will be time well spent.  Then let us know what you think.  Is this even an issue?  Are there examples of greenwashing that drive you crazy?  What do you think of, say, Hybrid SUVs?  Ethanol gas?  Wal-Mart’s “we are so green” commercials?  We’d love to hear from you!